5 WAYS TO DRIVE VALUE WITH CUSTOMER ANALYTICS USING TABLEAU

CAPTURING VALUE WITH CUSTOMER ANALYTICS

There is a significant opportunity for sales and marketing functions to capture valuable insights through customer analytics. With a single, in-depth, and accurate view of customer data, smarter decisions on how to acquire, retain, upsell and engage with customers can be made – driving business 'profitability.

We have put together 5 examples of visualisations that are transforming the decision-making process for sales and marketing teams covering:

  • Revenue Distribution
  • Potential Revenue
  • Product Coverage
  • Cohort Analysis
  • Network Analysis