CAPTURING VALUE WITH CUSTOMER ANALYTICS
There is a significant opportunity for sales and marketing functions to capture valuable insights through customer analytics. With a single, in-depth, and accurate view of customer data, smarter decisions on how to acquire, retain, upsell and engage with customers can be made – driving business 'profitability.
We have put together 5 examples of visualisations that are transforming the decision-making process for sales and marketing teams covering:
- Revenue Distribution
- Potential Revenue
- Product Coverage
- Cohort Analysis
- Network Analysis